We've all heard that time is money. This oft-quoted saying can also apply to your education. The more time you put into pursuing additional education for your company, the more opportunities to showcase your product in a highly competitive and educated market. Pursuing a degree can pay off and the same applies to continuing education. Continuing education can allow you to add new skills to better serve your clients and understand their needs or making your product more desirable to potential customers. In a competitive market, increased levels of expertise can help you stand out among others.